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Here is the low down on what many athletes (recreational to elite) refer to as their “secret weapon” for race day. Beetroot contains high doses of naturally occurring nitrates which, once consumed, are converted to Nitric Oxide. There is solid science to show Nitric Oxide improves blood flow and reduces the amount of oxygen working muscles require. The scientific research has shown that this combination could improve power output and endurance, which can be of benefit during exercise by helping you increase intensity or duration (who wouldn’t put their hand up for that!). PURE Beet Endurance is freeze dried concentrated beetroot juice that comes in powder form. It has a naturally sweet taste profile and can be easily combined with water or is the perfect addition to smoothies, porridge or baking.


The benefit of PURE Beet Endurance powder over regular whole beetroot is that is 10 times more concentrated, meaning that you need to consume less quantity to gain the equivalent benefits from whole beetroots.  Powder is also much easier & convenient when you are traveling, and allows lots of different ways to use it.  Each 150g pouch of PURE Beet Endurance provides 5 serves (one serve daily), which is sufficient for the week leading up to an event. Cooking beetroot may also reduce the amount of Nitrates available. The best way to maximise results is to consume one 30g serving of PURE Beet Endurance daily in the 5 days leading up to your event. The benefits of beet have a cumulative effect.


Ideally you want to be taking PURE Beet Endurance 3-4 hours before your training session or race. Saliva helps with the natural process so we recommend blending with water or food and consuming slowly to ensure plenty of saliva is generated.  Steer clear of using mouthwash, gum or toothpaste at the time of consumption as it may interfere with the process.  It is also worth noting that the bright red colour of the beets may also show up in your urine or bowel movements in the days following consumption!  As with any product, be sure to practice in training.

Buy now in time for your next event.    


For more reading:

Effects of Dietary Nitrate Supplementation in 5km Running Time Trial Performance, British Journal of Sports Medicine (2013, Vol. 47, Issue 17)

Nitrate supplementation’s improvement of 10-km time-trial performance in trained cyclists, International Journal of Sport Nutrition and Exercise Metabolism (Feb 2012, Vol. 22, Issue 1)

Beet Juice as a Physical Performance Enhancer, Natural Medicine Journal (Feb 2014, Vol. 6, Issue 2)