Free With Your Order
Spend $50 get a Free Fluid Energy Gel worth $3.99. Or spend $120 get a Free Electrolyte Low Carb 10-Pack worth $24.99.
Gifts & Accessories
Discover our curated gift packs, e-gift cards and smart accessories to support training and performance for athletes at every level.
Fluid Energy Gels
Our best selling PURE Fluid Energy Gels are more liquid than a traditional gel making them quick and easy to consume on the go.
Trusted By...
For Racing & Training
Made with premium ingredients and no artificial flavours or colours. Scientifically formulated to give you everything that you need and nothing unnecessary.
Made in New Zealand and tested by real athletes for proven performance in racing and training. Gut friendly formulations that are easy to digest, not super sweet and taste great.
"PURE Sports Nutrition products meet the performance, recovery, and logistical needs of both our A-League men’s and women’s squads, as well as our academy. Their products are also batch-tested, and designed to support performance, recovery, hydration, and day-to-day fuelling."
Weijie Lim - Head Physical Performance Scientist Wellington Phoenix FC
We Strongly Endorse...
"The team here at Bicycling Australia have sampled (and ridden using) a range of Pure products and we strongly endorse them. Their Fluid Energy Gels are particularly good; they are far more ‘drinkable’ due to their liquid nature and have noticeably natural flavouring."
The Team @
Bicycling Australia Mag
"We have been using Pure Nutrition products for several seasons now, and we have been extremely impressed with the results. Our players have reported feeling more energised and focused during training and games, and they have also seen significant improvements in their recovery time. We are confident that Pure Sports Nutrition products have played a role in our success on the field. We highly recommend Pure Nutrition. Their products are top-notch, and their customer service is second to none."
Brad Mayo - Head of Athletic Performance
Hurricanes Super Rugby Team
New to Sports Nutrition?
Made in New Zealand...
PURE Sports Nutrition products are all proudly made in New Zealand in our purpose built factory at PURE HQ in Christchurch. This enables us to control the quality of our products from initial idea, through the new product development process, to the final product that comes off the production line.
FEATURED EVENTS...
