The PURE brand stands for high quality natural products that work. We only make premium products.
We only use the best natural ingredients in all PURE products. For taste and performance you cant beat natural products.
All PURE products are made with no added colours or preservatives. Real ingredients with nothing artificial.
$29.99
PURE Electrolyte Hydration is a premium natural electrolyte drink base using real freeze dried fruit, carbohydrates and electrolytes. It has been scientifically formulated for use during sport & exercise. ...
$32.99
PURE Beet Endurance powder is made by freeze drying concentrated beetroot juice to maintain it’s freshness qualities with no additives or preservatives, and contains naturally occurring nitrates.
Beware of lower quality beetroot powders that are only made from freeze dried beetroot and not the concentrated juice.
PURE Beet Endurance powder provides a convenient way to get a natural nitrate boost in an easy to digest form.
It’s healthy, convenient and great tasting!
How to use
Simply mix 3 scoops (included) with 250ml plain water to ensure adequate fluid intake. Consume at least 3 – 4 hours prior to an event and ideally take daily as directed for 2 – 5 days prior to your planned event.
FORMULATED SUPPLEMENTARY SPORTS FOOD.
This food is not a sole source of nutrition and should be used in-conjuction with an appropriate exercise program.
NOT SUITABLE FOR CHILDREN UNDER 15 YEARS OR PREGNANT WOMEN UNLESS UNDER MEDICAL OR DIETETIC SUPERVISION.

Further Reading:
Beet Juice as a Physical Performance Enhancer, Natural Medicine Journal (Feb 2014, Vol. 6, Issue 2)
Effects of Dietary Nitrate Supplementation in 5km Running Time Trial Performance, British Journal of Sports Medicine (2013, Vol. 47, Issue 17)
Nitrate supplementation’s improvement of 10-km time-trial performance in trained cyclists, International Journal of Sport Nutrition and Exercise Metabolism (Feb 2012, Vol. 22, Issue 1)
View full product details$44.99
PURE Blackcurrant Recovery is made with real New Zealand Ben Ard blackcurrants that have naturally occuring anthocyanins, which give blackcurrants their deep purple colour. Whole blackcurrant berries are freeze dried and milled down to a fine powder that is full of flavour and vitality.
When taken as directed and in conjunction with a healthy & varied diet, the naturally high levels of Vitamin C in blackcurrants help your recovery as it supports immunity and blood vessel structure and function. Vitamin C also contributes to the reduction of
tiredness and fatigue, so you can stay on top of your game.
PURE Blackcurrant Recovery powder can be a yummy part of a balanced varied diet with high amounts of fruits and vegetables to keep your heart healthy too.
Each 200g pouch of PURE Blackcurrant Recovery powder contains 33 serves (serving size is 1 heaped teaspoon).
SUGGESTED USE
Make the choice of natural foods which are readily available in nature to help with your exercise recovery:

For further reading:
"New research highlights sports recovery potential in blackcurrants", NZ Plant & Food Research, June 2009
"New Zealand blackcurrant extract improves cycling performance and fat oxidisation in cyclists", European Journal of Applied Physiology, November 2015
"New Zealand blackcurrant extract improves high-intensity intermittent running", International Journal of Sports Nutrition & Exercise Metabolism, October 2015
"University lecturer to present effects of [New Zealand] blackcurrants on athletes at international conference", University of Chichester, June 2014
$39.99
PURE Endurance Formula is a premium drink base specifically formulated for use during sustained strenuous exercise of 2 hours and over, made with real raspberries, carbohydrates, mineral salts and added New Zealand whey protein isolate.
PURE Endurance Formula contains no added preservatives, colours or anti-clumping agents.
When you open a bag the first thing you'll enjoy is the amazing aroma of fresh raspberries. You'll actually see real raspberry particles in the powder. PURE Endurance Formula is refreshing and easy to consume, even during your hardest training sessions and endurance events.
View full product details$64.99
PURE Whey Protein is a premium natural protein drink using whey protein from the green pastures of New Zealand’s South Island, combined with raw organic cacao powder and sweetened with natural stevia. When you open a bag the first thing you’ll enjoy is the amazing chocolate aroma of organic cacao powder.
Formulated to provide your body with protein for optimum muscle tissue building and repair, PURE Whey Protein will also assist with supporting energy levels and weight control as part of a balanced lifestyle. PURE Whey Protein mixes easily and has a great natural taste profile.
DIRECTIONS:
Mix 3 scoops (included) of powder with 200ml of skim milk or water. Shake well.
Try blending PURE Whey Protein with yoghurt, fruit & berries to make a delicious smoothie.
SUGGESTED USE:
Take 1 - 3 servings per day depending on your diet and activity level.
Use 60 – 90 minutes prior to exercise and within 30 minutes after exercise.
Also great for a morning or afternoon snack, or when additional protein is needed in your diet.
SUPPLEMENTED FOOD: This product should be used in conjunction with a nutritious diet and appropriate exercise program. All claims are for the product when prepared as directed. Pregnant or lactating women should use only under medical or dietetic supervision.

PURE Whey Protein range uses only a premium quality whey protein concentrate (82% protein), made with the milk from grass fed cows. Whey protein contains one of the richest source of branch chain amino acids, which has the benefit of assisting muscle recovery and health.
PURE Whey Protein is made with cacao from organic cacao beans that are cold-pressed and milled into a fine powder. Cacao contains naturally occurring essential minerals and provides a smooth chocolate taste to this refreshing and great tasting drink, without artificial additives.
Stevia is a natural, zero calorie sweetener derived from stevia plant leaves. Stevia has been used for more than 1,500 years by natives in South America, making it the natural choice for the PURE Whey Protein range.
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PURE Whey Protein is a premium natural protein drink using whey protein concentrate (82% protein) from the green pastures of New Zealand’s South Island, combined with organic vanilla bean powder, cinnamon and sweetened with natural stevia. When you open a bag the first thing you’ll enjoy is the amazing sweet aroma of organic vanilla bean powder with a hint of cinnamon.
Formulated to provide your body with protein for optimum muscle tissue building and repair, PURE Whey Protein will also assist with supporting energy levels and weight control as part of a balanced lifestyle.
PURE Whey Protein mixes easily and has a great natural taste profile.
DIRECTIONS:
Mix 3 scoops (included) of powder with 200ml of skim milk or water. Shake well.
Try blending PURE Whey Protein with yoghurt, fruit & berries to make a delicious smoothie.
SUGGESTED USE:
Take 1 - 3 servings per day depending on your diet and activity level.
Use 60 – 90 minutes prior to exercise and within 30 minutes after exercise.
Also great for a morning or afternoon snack, or when additional protein is needed in your diet.
SUPPLEMENTED FOOD: This product should be used in conjunction with a nutritious diet and appropriate exercise program. All claims are for the product when prepared as directed. Pregnant or lactating women should use only under medical or dietetic supervision.

PURE Whey Protein range uses only a premium quality whey protein concentrate (82% protein), made with the milk from grass fed cows. Whey protein contains one of the richest source of branch chain amino acids, which has the benefit of assisting muscle recovery and health.
Organic raw vanilla bean powder is made from 100% pure ground vanilla beans sourced from South Pacific islands, which contain no preservatives or fillers. With the equivalent of eight vanilla bean pods in every pouch you can be assured of a delicious taste and aroma, which is complemented with a hint of cinnamon.
Known as the ‘true’ cinnamon, Ceylon cinnamon has a mild, sweet taste and a unique aroma. Its taste profile perfectly balances the vanilla bean powder, for a delicious & smooth tasting drink.