Free With Your Order
Spend $50 get a free PURE Electrolyte Hydration single to try. Spend $120 and get a free PURE branded bottle.
Fluid Energy Gels
Our best selling PURE Fluid Energy Gels are more liquid than a traditional gel making them quick and easy to consume on the go.
Electrolyte Sports Drink
Our Electrolyte Hydration is a premium isotonic electrolyte drink base using real freeze dried fruit, carbohydrates and electrolytes.
Trusted By...
For Racing & Training
Made with premium ingredients and no artificial flavours or colours. Scientifically formulated to give you everything that you need and nothing unnecessary.
Made in New Zealand and tested by real athletes for proven performance in racing and training. Gut friendly formulations that are easy to digest, not super sweet and taste great.
We Strongly Endorse...
"The team here at Bicycling Australia have sampled (and ridden using) a range of Pure products and we strongly endorse them. Their Fluid Energy Gels are particularly good; they are far more ‘drinkable’ due to their liquid nature and have noticeably natural flavouring."
The Team @
Bicycling Australia Mag
"We have been using Pure Nutrition products for several seasons now, and we have been extremely impressed with the results. Our players have reported feeling more energised and focused during training and games, and they have also seen significant improvements in their recovery time. We are confident that Pure Sports Nutrition products have played a role in our success on the field. We highly recommend Pure Nutrition. Their products are top-notch, and their customer service is second to none."
Brad Mayo - Head of Athletic Performance
Hurricanes Super Rugby Team
I’d recommend Pure’s Recovery Shake for riders requiring a recovery product due to heavy training loads, persistent fatigue or simply as a convenience product when training on the move. Personally, I see a spot for Pure’s Recovery shake on days where I both ride and strength train, as that has been a difficult day for my body to recover from.
Australian Mountain Bike Mag
New to Sports Nutrition?
Made in New Zealand...
PURE Sports Nutrition products are all proudly made in New Zealand in our purpose built factory at PURE HQ in Christchurch. This enables us to control the quality of our products from initial idea, through the new product development process, to the final product that comes off the production line.
FEATURED EVENTS...
