Free With Your Order
Spend $50 get a free PURE Electrolyte Hydration single to try. Spend $120 and get a free PURE branded bottle.
Fluid Energy Gels
Our best selling PURE Fluid Energy Gels are more liquid than a traditional gel making them quick and easy to consume on the go.
Electrolyte Sports Drink
Our Electrolyte Hydration is a premium isotonic electrolyte drink base using real freeze dried fruit, carbohydrates and electrolytes.
Trusted By...
For Racing & Training
Made with premium ingredients and no artificial flavours or colours. Scientifically formulated to give you everything that you need and nothing unnecessary.
Made in New Zealand and tested by real athletes for proven performance in racing and training. Gut friendly formulations that are easy to digest, not super sweet and taste great.
We Strongly Endorse...
"The team here at Bicycling Australia have sampled (and ridden using) a range of Pure products and we strongly endorse them. Their Fluid Energy Gels are particularly good; they are far more ‘drinkable’ due to their liquid nature and have noticeably natural flavouring."
The Team @
Bicycling Australia Mag
"We have been using Pure Nutrition products for several seasons now, and we have been extremely impressed with the results. Our players have reported feeling more energised and focused during training and games, and they have also seen significant improvements in their recovery time. We are confident that Pure Sports Nutrition products have played a role in our success on the field. We highly recommend Pure Nutrition. Their products are top-notch, and their customer service is second to none."
Brad Mayo - Head of Athletic Performance
Hurricanes Super Rugby Team
I can honestly say that if it wasn't for the Race Fuel product my result may have differed wiith the difficulty of feeding on the trails you don't know mixed in with the muddy conditions of stage two and tight single track of stage three.
While I did happen to get the odd gel in it was the Race Fuel that helped being able to carb up without backing off the pace to feed.
Ben Morrison (Moshy)
New to Sports Nutrition?
Made in New Zealand...
PURE Sports Nutrition products are all proudly made in New Zealand in our purpose built factory at PURE HQ in Christchurch. This enables us to control the quality of our products from initial idea, through the new product development process, to the final product that comes off the production line.
FEATURED EVENTS...
